The Evolution of the Microscope Essay - 784 Words

Microscope Research Paper The evolution of the microscope. The first form of the microscope was a crystal that was found by someone from a long time ago. The crystal was thick in the middle, but thinner around the egdes. The crystal made things look bigger when someone looked through it. The pearson also noticed that if the sun shone through the crystal, certain things could get burnt or set on fire. They were known as magnifiers. Magnifiers were mentioned in the writings of the two Roman philosophers, Seneca and Pliny. Apperantly, maginfiers werent really used much until the invention of the spectacles. The oldest actual microscope was actually just a tube with a plate at one end and a glass lens at the other end. They magnified†¦show more content†¦In the 19th century, a man named Carles A. Spencer had made major improvements to the microscope. He made the microscope have a magnification of 1250 diameters with ordinary light, and a magnification of up to 5000 diameters wi th blue light. Successes of the Microscope. The microscope has succeded at multiple things. It succeded at allowing scientists to study small, tiny things that cannot be seen, or barely can be seen, to the human eye. It has allowed scientists to make extraordinary discovieries. Failures of the Microscope. While the microscope has many successes, there are also failures that it has had. The microscope has a limited magnification, unfortanetly not allowing some small things to be seen. Feilds/Proffesions that use the Microscope. There are many jobs that use a microscope. One of those jobs is Microbiologists. Microbioligists use microscopes to identify microorganisms such as bacteria. The health care industry uses microscopes to identify pathogens in tissue samples. Another Profession that uses the microscope are Chemists and Biochemists. Microscopes are used in these professions to observe materials at molecular level or below. Microscopes help chemists and biochemists do research o n how substances react. It also helps others develop new materials or products. Zoologists and wildlife biologists also use microscopes. They usually study wildlife, but they also do lab work. They use microscopes to analyze samples, soShow MoreRelatedEssay on The Evolution of the Microscope533 Words   |  3 Pages1590 Hans and Zacharias Janssen made the first microscope by putting two lenses in a tube. The eyepiece was bi-convex and objective lens was a Plano-convex. It magnifies imagines three times when it was super close and ten times when it was extended far. In 1667 Robert Hooke put a description of cork and how it could float in water in his studies. While in 1675 Anton Van Leeuwenhoek was the first to describe cells and bacteria with a one-lens microscope but not only did he use it to look at blood heRead MoreEssay on Microscope Lab Report505 Words   |  3 Pagescompleting this lab was to observe how microscopes function. The invention evolution of the microscope has b een an ongoing process since the Middle Ages, when the first convex magnifying lenses were introduced. In 1590, the Jansen Brothers invented the first compound microscope (two or more lenses).However, Antony van Leevenwenhoek created the first â€Å"true† microscope, in 1665, with 300x magnification unbelievable resolution. During the late 1700’s, the microscope was reinvented with 1500x magnificationRead MoreInfrared Spectral Ranges For Imaging Application785 Words   |  4 Pageswhich make the microscope accessible to visible, infrared, and even terahertz light without chromatic aberration. Here, we will design and build a reflection microscope, and obtain visible and infrared images of simple biological samples such as onion cells to study a resolution and other potential functions of the home-built microscope. Introduction: An optical microscope is an instrument that allows us to view micrometer scale objects in a larger image. [Carl Zeiss] The microscope uses a compoundRead MoreSordaria Fimicola Lab Report2063 Words   |  7 Pagesï » ¿Nicole Hain Bio 110 Sordaria fimicola Lab Report Introduction â€Å"Evolution Canyon† consists of two slopes in Israel that are close in proximity, but have a huge difference in environment. This makes the slopes a good model system for exploring evolution, especially because they’re so close to one another. The South Facing Side (SFS) receives more sunlight than the North Facing Side (NFS). This extreme sun exposure causes the South slope to have drought and arid conditions whereas the North side hasRead MoreThe Theory Of The Serial Endosymbiotic Theory1590 Words   |  7 Pagesthe 20th century, especially with the modernisation of the microscope, with electron microscopes (mainly pioneered by Hans Ris), a comparison between cyanobacteria and chloroplasts was made. With the discovery that plastids and mitochondria both contain their own DNA, which led to the resurfacing of this theory in 1960 with Lynn Margulis. With her paper ‘On the Origin of Mitosing Cells’ in 1967 and her 1981 work ‘Symbiosis in Cell Evo lution’ she described the way that the eukaryotic cells originatedRead MoreThe Neuron Nerve Net Controversy1356 Words   |  6 PagesMost obviously, the better the resolution of our microscopes, the more we know about the microscopic anatomy of neurons and its processes. This is the case not just with neuroanatomy but with microscopy in general. With the naked eye it is not remotely possible to see the individual cells composing tissue, with the simplest compound microscope, we may start to discern individual cells and their nucleus and with a high resolution electron microscope the ultrastructures of the cell may become visibleRead MoreEvolution Scientific Inaccuracies820 Words   |  4 PagesThe 2001 film â€Å"Evolution†, is an entertaining film about an alien species being introduced to earth via meteor. However, this film seems to contain a copious amount scientific inaccuracies. For example, when the meteor is traveling through space, the movie presents the met eor rushing towards Earth with sound. However, space is a vacuum, so there for there would be no sound in space. To continue with the lengthy list, the meteor, after piercing the atmosphere of earth, still remains around theRead MoreExperimental Study Of Laser Cleaning1188 Words   |  5 Pages , deterioration layers and asses the feasibility of use non contact laser cleaning could be alternative cleaning method without further mechanical or chemical contact , Also using ( Environmental scanning electron microscope - ESEM-EDX) optical microscope and digital microscope for direct monitoring through cleaning process also using fluoresces measurements for the chemical alternations . Sampling : Some real sample from the selected object ( Angareeb Bed) was selected to do the laser testRead MoreThe Study Of Cells From 330 Years Ago1427 Words   |  6 Pagesthe invention of the microscope and its subsequent improvement, cells became visible and many new discoveries were made about them. Even today the study of cells reveals more detail, and its secrets, which are in fact the secrets of life itself, are revealed with ever increasing clarity. In 1665, English Scientist and Microscopist Robert Hooke described a honeycomb-like network of cellulae (Latin for little storage rooms) in cork slice using his primitive compound microscope. Robert Hooke used theRead MoreScience Study Of The Natural World1270 Words   |  6 Pagesexperiment that only tests one variable Theory - a supported group of ideas to explain something Homeostasis - The ability for an organism to maintain a stable internal environment TEM - a microscope that transmits beam of electrons through a sample Centrifuge - a machine that rotates a container to separate substances Evolution - the process where organisms slowly develop and adapt Extrapolate - to make predictions by extending known facts Metabolism - chemical processes in an organism needed to survive Atom

Finance and Term Sheet Essay - 691 Words

1) What are the most important terms for Laracey? Founders’ termination term is very important for Laracey because it increases the possibility that the unvested equity of the founders could be accelerated when the incoming CEO terminates them. It directly protects the benefits of the founders. 2) What are the most important issues for Guerster? Mergers, redemption, reorganization of the company, or transfers of control of edocs are the most important issues for Guerster. These issues will directly influence his proportionate ownership of edocs. 3) What is liquidation preference/participation? Both in general, and specifically in the proposed term sheet. Compare the term sheet to M-Y: what type of security (CP, RP,†¦show more content†¦The uncertainty of the spending on technology made the investors not willing to pay as much as Papa asked. So Papa had to revaluate and lower the price for several times. However, it is sensible that Papa realized that he should go back to the market and look for the investment. 2) What are the key differences in the term sheets offered by the insider group and Ampersand? What explains the key differences? The Venrock/BVP offer an inside round at 98.5 ¢ per share. The pre-money was roughly $25 million. They would share the $10 million, with Venrock taking more to increase its ownership, and leave the round open for another $5 million, getting the deal done at $15 million with an option to close as high as $18 million. Ampersand offered at $1.25 per share, and full ratchet protection for the Series B investors. The effective pre-money, with ratchets, was $32.9 million. The key difference is the offering price. Papa told Ampersand that they could only make room for them if, Ampersand gave Endeca a term sheet that offered to lead an alternate deal at a significantly higher price by the day of the board meeting. Otherwise, it would be unfair to the insiders who had been extremely supportive throughout the entire process. And the insiders had really supported when Endeca needed it. If the insiders have worked very well and shares a common vision, it also is likely to involve a very important potential customer. So Ampersand had to offer a higher price to becomeShow MoreRelatedBalance Sheet and Income Statement Commentary Essay1488 Words   |  6 PagesBalance Sheet and Income Statement Commentary Belinda Greer BSA/500 March 24, 2012 Murali Ramachandran Balance Sheet and Income Statement Commentary Balance sheets and income statements are a snapshot of a company’s stability and financial situation. Combined the statements show the income, expenses, and stockholder’s equity in the company. These statements are often analyzed by financial institutions when a company comes to them needing a loan. 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Accounting and finance work together in creating â€Å"a company’s budget or working capital analysis† (Wise-Geek, 2012, p. 1). Accounting involves recording of an organizations operations of a business as well as showing the information in the outline profit and loss accounts, which demonstrates the gain or loss of the organizations throughout theRead MoreFinancial Analysis On Financial Statements854 Words   |  4 Pages Balance Sheets While the firm’s income statement highlights the company’s income against bills, the balance sheet articulates the financial situation at a designated juncture. The balance sheet contains two vital pieces of financial information: assets, financial and physical items the company owns, and liabilities, financial obligations claimed by creditors and owners in the company (Melicher Norton, 2013). 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Was the USA justified in dropping the atomic bomb Essay Example For Students

Was the USA justified in dropping the atomic bomb Essay s on Hiroshima and Nagasaki? Whether or not the Allies needed to drop the two atomic bombs on Japan has been argued about since 1945. Some people agree with the dropping, and some people disagree with the dropping. But the facts that were taken out of the two droppings were unbelievable, and no one had ever seen anything like this so no one anticipated such destruction, but the Americans definitely new what they were going to cause. When they dropped the first bomb on Hiroshima it was not at first realized the carnage and loss of lives it had caused. The first Atomic bomb was dropped on the 6th of August 1945, the one bomb it self cost the United States 2 billion dollars and approximately 130,000 Japanese were killed as a result of first bomb. The second atomic bomb was dropped on Nagasaki, and it was an even bigger, though it only killed approximately 70,000 people. So all up over 200,000 Japanese were killed just from two bombs, but were the United States justified in the dropping of the two atomic bombs on Hiroshima and Nagasaki? Many reasons were stated from the United States for the dropping of the bomb, though I believe that they did not justify the loss of life caused. Some reasons were that the Allied leaders thought that an invasion of the Japanese mainland would be needed to ensure Japans unconditional surrender. They thought that such an invasion might result in as many as a million Allied casualties, and if an invasion was made, the Japanese were certain to kill thousands of Allied prisoners of war. Also Japan was already defeated and trying to negotiate peace and the intervention of Russia in the war might, alone, have caused the Japanese to surrender. Another Reason was that a demonstration to reveal the power of the bomb could have been tried on an uninhabited Japanese island. Though Allied leaders thought that this would not have impressed the Japanese enough to bring about a total unconditional surrender, which is exactly what the Americans wanted. They also argued that the Japanese would move prisoners of war into target cities if they knew that such attacks were possible. One more reason was that the atomic bombs were weapons, and allied commanders wanted to test the effects of such weapons on a proper target. The use of the bombs could also act as a warning to Russia, who was seen as a potential enemy of America and Western Europe after the war was over. Out of these reasons from the Americans, I believe that there is one that definitely stands out, and that is the one that they wanted to save all their troops, for total utter destruction of other cities. These decisions killed thousands and thousands of harmless women and children. I also believe that one of the main reasons for the dropping of the bombs was revenge, which was built up from when this battle started, and that was the surprise attack on pearl harbour. So much hatred had resulted from the war and the dropping of the two bombs was just finishing off the revenge that they promised to American citizens. On the other hand, I do believe that the two bombs were over exaggerated a little bit because when you look back at some single battles of World War 2, the same amount of people were killed. An example of this was on March 10th 1945 when the Allies air raided Tokyo with B-29s. In one night 89,000 people were killed and 1,000,000 people were made homeless. A second example was the battle of Okinawa, this was the bloodiest battle of World War 2 and approximately 106,000 people were killed, most of them were Japanese. .u071484b04be35d3d2e2639b176242eff , .u071484b04be35d3d2e2639b176242eff .postImageUrl , .u071484b04be35d3d2e2639b176242eff .centered-text-area { min-height: 80px; position: relative; } .u071484b04be35d3d2e2639b176242eff , .u071484b04be35d3d2e2639b176242eff:hover , .u071484b04be35d3d2e2639b176242eff:visited , .u071484b04be35d3d2e2639b176242eff:active { border:0!important; } .u071484b04be35d3d2e2639b176242eff .clearfix:after { content: ""; display: table; clear: both; } .u071484b04be35d3d2e2639b176242eff { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u071484b04be35d3d2e2639b176242eff:active , .u071484b04be35d3d2e2639b176242eff:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u071484b04be35d3d2e2639b176242eff .centered-text-area { width: 100%; position: relative ; } .u071484b04be35d3d2e2639b176242eff .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u071484b04be35d3d2e2639b176242eff .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u071484b04be35d3d2e2639b176242eff .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u071484b04be35d3d2e2639b176242eff:hover .ctaButton { background-color: #34495E!important; } .u071484b04be35d3d2e2639b176242eff .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u071484b04be35d3d2e2639b176242eff .u071484b04be35d3d2e2639b176242eff-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u071484b04be35d3d2e2639b176242eff:after { content: ""; display: block; clear: both; } READ: Alexander The Great EssayAlternatives for dropping the bombs were never really looked at. Although one alternative be that Japan be issued a warning about the weapon and offered surrender terms that allowed the taking in of the Emperor. This so called alternative was not so much to stop the droppings of the bombs, but more as something to keep conversation off the point of invasion of Japan. Americans new that if they did invade Japan, it would be an extremely on going task because the Japanese were known for all fighting till their death, and if there emperor was under fire at all, that would infuriate the Japanese even more as it was a huge sign of disrespect. The Japanese by now were at their weakest point throughout the whole .

Marks Spencer an Analysis of the Demand for a MS Simply Food Convenience Store in Complexe Desjardins Essay Example

Marks Spencer: an Analysis of the Demand for a MS Simply Food Convenience Store in Complexe Desjardins Essay INTRODUCTION In this report we assess whether an MS Simply Food convenience store would be profitable when located in Complex Desjardins, Montreal. In the U. K. Simply Food possess a strong brand image and wide-variety of products that emphasize quality. Although considered more expensive than competing stores To see if the chain will have the same level of success in Montreal, we first analyzed the fundamentals and competitive landscape of the industry. Once a gap in the market was identified, we used quantitative research practices to examine each of the marketing mix factors involved in establishing the store. Our findings will indicate whether the location and consumer pool under consideration will RESEARCH OBJECTIVES * Identify the MS Simply Food products and services, and the factors that drive the chain’s success in the U. K. * Analyze the market fundamentals of the convenience store sector in Montreal, and identify whether a market gap for quality, high-end stores such as MS Simply food exists * Assess whether MS Simply Food will be profitable in Complex Desjardins based on the following factor: (i) Location (ii) Consumer Demographic (iii) Consumer Preferences (iv) Competition Pricing Propose key operating and marketing strategies to ensure the success of MS Simply food in Complex Desjardins. METHODOLOGY Industry Knowledge Exploratory research was employed to gain understanding of the U. K. convenience market and lean how the MS Simply Food chain is positioned. This involved a review of studies and data made available by leading international research institutions, as well as informal discussions with consumers who previously lived in London and are familiar with the brand. We applied the same methodologies when conducting a similar analysis of the Montreal convenience market. We will write a custom essay sample on Marks Spencer: an Analysis of the Demand for a MS Simply Food Convenience Store in Complexe Desjardins specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marks Spencer: an Analysis of the Demand for a MS Simply Food Convenience Store in Complexe Desjardins specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marks Spencer: an Analysis of the Demand for a MS Simply Food Convenience Store in Complexe Desjardins specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In this stage of our research we were able to apply more formal approaches, such as conducting in-depth interviews with store managers. After all the necessary information was acquired, a qualitative comparison of the industries was made to determine whether opportunities existed for MS Simply Food in Montreal and whether a repositioning of products would be needed. Target Market From our previous analysis we establish a target market: consumers at the Complex Desjardins. This location is one of the main attractions in Montreal, at a vast 4 million square feet. Roughly 30,000 people come to the complex and its surroundings daily to work, shop, eat and/or enjoy the activities surrounding the Central Square. The Central Square inside the building has a surface of 15,000 square feet and is surrounded by a commercial gallery of 100 stores and restaurants. Thus, this location was chosen because of its notoriety and large exposure to residents and tourists. Survey and Sample Size To determine whether consumers at Complex Desjardins would be willing to purchase MS Simple Food products we conducted an anonymous survey on food services within the complex. The survey was a questionnaire made up variety of formats designed to draw out information about the location, demographic, consumer preferences, surrounding competition, pricing comparisons and consumers’ willingness to pay. Interviews were conducted at the Complex Desjardins, as well as within a 500m radius of its surroundings which comprised of Complexe Guy-Favreau, Bleury Street, Place Des Arts and Boulevard Saint-Laurent. We classified qualified respondents as consumers that came through the complex at least 3 times a week. In total, we interviewed 96 people, considering a variability of 50% and a 10% acceptable sampling error at 95% level of confidence. Assuming the total population under observation here is 30,000, it is evident that a 5% confidence interval is well above 96. Thus, no more readjustments are needed due to small sampling size. FINDINGS Convenience Market (1) U. K. Industry The U. K. convenience store market was valued at ? 30. 9 billion in the 12 months to April 2010, representing a 6. 3% increase on the previous year. The value of the market continued to grow despite a 0. 5% in store numbers. With he total U. K. Food and Grocery market expanding at a slower rate of 4. 1% in the same period, it is evident that the convenience sector is accelerating at a faster pace than the overall market. Thus, its market share has risen to 20. 5%. The factors driving the sector are the rising number of single person households, a growing population, increasing number of women in the work place and lon ger working weeks. The sector is also propelled forward by improved operational standards, greater awareness of shopper trends and more modern, tailored convenience solutions. (2) MS Simply Food Positioning The convenience sector is highly fragmented, with store operators divided into the following segments: co-operative, forecourts, multiples, symbols franchise, and non-affiliated independents. MS Simply Food is part of the franchise segment, which recorded the fastest growth in the previous year. This expansion was driven by additional stores, increased promotional activity and improved value for money. MS Simply Food specializes in selling ready-made meals: salads, sandwiches, desserts, snacks, and microwavable dishes. The self-service store also sells fresh produce, possessing wide selection of fruit and vegetables. Being high-end oriented, the franchise targets working professionals not only looking for a fast, healthy meal, but also willing and able to pay an additional expense for high quality food. For the added premium, customers have access to more adventurous recipes, better packaging and fresher ingredients. These value –added services, alongside the modern layout of the stores, give the brand a competitive edge in the market and allow it to capture a significant share of consumers. A negative sentiment expressed by consumers was attributed to the experience of purchasing at MS Simply Food stores. Due to brand’s high popularity, long queues often form inhibiting browsing by other potential customers and causing feeling of frustrations by professionals that are time-sensitive. (3) Montreal Industry The convenience sector in Montreal is made of Canadian chains and independents. Family-run depanneurs cater to local neighborhoods and immigrant populations, offering specialty foods and discount long-distance calling cards alongside the usual convenience-store fare. Others offer a wider variety of services such as Canada Post, Western Union transfers, Internet access, and home-delivery of groceries. However, the market is dominated by a large Canadian chain known as Couch-Tard Inc. The chain offers a quality assortment of freshly brewed coffee, frozen/iced beverages, fresh sandwiches and other fresh food items that are marked under proprietary brands. Arguing that most convenience stores are too cluttered, the Couche-Tard company introduced a new concept called â€Å"Store 2000†. These stores have wider layouts, brighter lighting, modern decor and often have Quick-Service Restaurants (QSR) located within them. The new concept was a success and the results were integrated into upgrades for all stores. 4) MS Simply Food Expanding to Montreal It is evident from our research that the U. K. has a more diverse group of convenience stores with different positioning catering to all consumer income brackets. However, in Montreal we see that Couche-Tard owns the majority of the market and is designed to target the average consumer, thereby not competing with deppaneurs immigrant po ol. This also illustrates a gap in the Montreal convenience market: value-added stores aimed at consumers from a higher income bracket. MS Simply Food’s positioning in U. K. onvenience markets makes it an ideal candidate. Survey Results (1) Location The statistical analysis of the questionnaire revealed that over 85% of the respondents visited the Complex Desjardins and its surrounding area at least 3 times a week. In Table below it is evident that the number of times a week respondents enjoy meals at the complex is greater in frequency towards higher values, with the overall average at 2. 7 times. This illustrates that the location receives a great deal of foot traffic, and is a popular food services venue. Table 1: How Often Consumers Eat at Complex Desjardins   | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Never| 2| 2. 1| 2. 7| 2. 7| | Once a month| 2| 2. 1| 2. 7| 5. 4| | Biweekly| 4| 4. 3| 5. 4| 10. 8| | Once a week| 7| 7. 4| 9. 5| 20. 3| | Twice a wee k| 13| 13. 8| 17. 6| 37. 8| | Three times a week| 20| 21. 3| 27| 64. 9| | Four times a week| 16| 17| 21. 6| 86. 5| | Five times a week| 10| 10. 6| 13. 5| 100| | Total| 74| 78. 7| 100|   | Missing| System| 20| 21. 3|   |   | Total| 94| 100|   |   | Furthermore, findings indicate that respondents favor particular designated areas within the complex and its surroundings when eating. With response rates of 38% and 34% respectively, the most popular areas are the food court and restaurants/cafes on the adjacent Saint-Catherine Streets. Diagram 1: Preferred Food Locations (2) Consumer Demographic In Table 2 we see the sample size under consideration reflects the social demographic profile of the area: professionals, local residents or students studying nearby. There is a fairly even distribution between male and female respondents, with males slightly ahead at 51%, conveying that the area equally attracts both sexes. Table 2: Social Demographic Profile of Complex Desjardins Based on Sample Statistics| |   | I work at or close to Complexe Desjardins| I live at or close to Complexe Deskardins| I study at or close to Complexe Desjardins| None of the above| N| Valid| 36| 28| 21| 3| | Missing| 58| 66| 73| 91| | Mean| 1| 1| 1| 1| | Median| 1| 1| 1| 1| | Mode| 1| 1| 1| 1| |   |   |   |   |   | I work at or close to Complex Desjardins| |   | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Yes| 36| 38. 3| 100| 100| Missing| System| 58| 61. 7|   |   | Total| 94| 100|   |   | I live at or close to Complex Desjardins| |   | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Yes| 28| 29. 8| 100| 100| Missing| System| 66| 70. 2|   |   | Total| 94| 100|   |   | I study at or close to Complex Desjardins| |   | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Yes| 21| 22. 3| 100| 100| Missing| System| 73| 77. 7|   |   | Total| 94| 100|   |   | None of the above| |   | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Yes| 3| 3. 2| 100| 100| Missing| System| 91| 96. 8|   |   | Total| 94| 100|   |   | |   |   |   |   |   | Consumers in the area tend to be well educated, with 63% of respondents having completed a college degree. This, alongside results that show 41% of respondents are between the ages18-24, indicates that complex attracts a great deal of young professionals. However, Diagram 2 below also illustrates that another 48% of respondents are between the ages of 25-40. Furthermore, the average household is occupied by 2. 8 residents and generates roughly CAN37,600 a year. These findings highlight another consumer profile, that of local residents; classifying them as small family units in the middle-to-high income bracket. Thus, our findings conclude that the consumer pool at Complex Diagram 2: Income levels (3) Consumer Preferences Our statistical analysis of the questionnaire revealed that the consumer preferences of the sample pool are aligned with MS Simply Food’s products and services. Roughly 61% of respondents stated that they would purchase food from a convenience store specializing in quality. Their main justifications for purchase included the reliability of quality food, the convenience of ready-made meals, the ability to enjoy restaurant quality food at lower prices, and the chance to maintain a healthy diet. Furthermore, the study revealed that when faced between the choices of picking up their own food or having it served to them, respondents were equally divided. These factors encompass the overall message, products and services of MS Simply Food value-added services. Table 3 analyzes the relationship between price and healthiness of food in terms of their importance to the end consumer. The cross tabulation clearly reflects the two variables are integral in the decision making process of the consumer: the more emphasis placed on the healthiness of food, the more significant pricing becomes. We can also conclude from the chi squared test that the relationship between the two variables is statistically significant. Unfortunately, our findings proved inconclusive when determining whether consumers would be willing to pay more for healthier, higher quality food. This limitation was due to the lack of responses to the particular question in the survey. Table 3: Relationship Between Price and Health in Consumer’s Decision-Making Process Healthy food on the menu * Price Cross Tabulation| Count|   |   |   |   |   |   |   |   |   |   |   |   |   | Price|   | Least| 2| 3| 5| 6| 7| 8| 9| Most important| Total| Healthy food on the menu| Least important| 1| 0| 0| 0| 0| 0| 0| 0| 0| 1| | 3| 0| 1| 0| 0| 0| 0| 1| 1| 0| 3| | 4| 0| 0| 0| 0| 0| 1| 0| 0| 1| 2| | 5| 0| 0| 0| 0| 1| 2| 0| 0| 0| 3| | 6| 0| 0| 0| 0| 2| 1| 3| 2| 0| 8| | 7| 0| 0| 0| 1| 1| 3| 3| 4| 3| 15| | 8| 0| 0| 0| 0| 1| 3| 8| 2| 4| 18| | 8| 0| 0| 1| 2| 1| 2| 0| 2| 0| 8| | Most important| 0| 0 | 0| 0| 4| 0| 2| 2| 7| 15| | Total| 1| 1| 1| 3| 10| 12| 17| 13| 15| 73| |   |   |   |   |   |   |   |   |   |   |   | Chi-Square Tests|   |   |   |   |   |   |   |   | |   | Value| df| Asymp. Sig. 2-sided)|   |   |   |   |   |   |   | Pearson Chi-Square| 1. 52E+02| 64| 0|   |   |   |   |   |   |   | Likelihood Ratio| 72. 529| 64| 0. 217|   |   |   |   |   |   |   | Linear-by-Linear Association| 6. 593| 1| 0. 01|   |   |   |   |   |   |   | N of Valid Cases| 73|   |   |   |   |   |   |   |   |   | a. 81 cells (100. 0%) have expected count less than 5. The minimum expected count is . 01. |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   | Correlations|   |   |   |   |   |   |   |   | |   |   | Healthy food on the menu| Price|   |   |   |   |   |   |   | Healthy food on the menu| Pearson Correlation| 1| . 303**|   |   |   |   |   |   |   | | Sig. (2-tailed)|   | 0. 09|   |   |   |   |   |   |   | | N| 74| 73|   |   |   |   |   |   |   | Price| Pearson Correlation| . 303**| 1|   |   |   |   |   |   |   | | Sig. (2-tailed)| 0. 009|   |   |   |   |   |   |   |   | | N| 73| 73|   |   |   |   |   |   |   | **. Correlation is significant at the 0. 01 level (2-tailed). |   |   |   | How appealing varying food items are to the sample pool is illustrated in the table below through the mean value of each product; with the number 1 representing very little appeal and the number 10 great appeal. The relatively stronger desire for salads and sandwiches over desserts reflects the health conscious nature of the consumer. Furthermore, the high frequency of fruit’s appeal suggests consumers’ eagerness for diversity in menu options. Thus, it is evident that the taste preferences of the consumers are in line with some of the Simply Food products. However, the absence of responses concerning vegetables and microwavable meals suggest a lack of demand for such items. Table 4: Appeal of Food Products |   | Salads| Sandwiches| Desserts| Juices| Fruits| N| Valid| 74| 73| 74| 73| 74| | Missing| 20| 21| 20| 21| 20| | Mean| 7. 35| 7. 95| 6. 41| 7. 37| 6. 95| | Median| 8| 8| 7| 8| 7| | Mode| 7a| 9| 9| 8| 7| a. Multiple modes exist. The smallest value is shown|   | (4) Competition and Pricing Several questions in the survey were designed to size the level of competition MS Simply Food would face in Complex Desjardins. Our findings concluded that respondents favored a combination of restaurants and food court stations, with the top two in each respective category being: (1) Eggspectation and Baton Rouge; and (2) AW and Subway. This gives MS Simply Food a competitive advantage as its high quality food gives consumers the restaurant feel, while its ready-made, self-service concept mimics the convenience of the food court. Despite the popularity of some competitors, 63% of respondents stated that they do not have a preferred food chain. The results indicated that bad service and poor quality of food were the main deterrents of brand loyalty. However, nearly half of respondents expressed boredom with current food chain alternatives and eagerness to try new venues. When asked about sentiments regarding a new chain called â€Å"Simply Food†, 42% of respondents said that the name appealed to them. Also, Diagram 3 illustrates the styles of cuisines respondents believe are missing in the complex. Diagram 3: Styles of Cuisine Missing in Complex Desjardins The frequency below illustrates that 47% of respondents spend between CAN10. 00 to CAN14. 99 on a meal in Complex Desjardins, with the overall average meal costing CAN11. 80. In comparison, MS Simply Food individual products range on average from CA2. 00 to CAN4. 50. However, in Table 5 below we see that the brand’s luxury meals cost significantly more, averaging CAN22. 00. Taking into consideration the average expenditure of respondents, the findings suggest that consumers in Complex Desjardins are more likely to purchase individual food items, rather than an entire luxury meal. Table 5: MS Simply Food Prices | Cost in Pounds (GBP)| Cost in Canadian Dollars (CAN)| Average Cost of Salads| 2. 77| 4. 34| Average Cost of Ready-Made Meals| 2. 64| 4. 13| Average Cost of Fruit| 2. 81| 4. 40| Average Cost of Dessert| 1. 31| 2. 05| Average Cost of Luxury Meals| 14. 11| 22. 08| Correlations By running a series of correlation tests, we discover whether the demand for food within the complex is influenced by the income level of the respondents, the price of food, types of food chains available and consumers’ taste preferences. Table 6 below shows that the only 2 variables that are correlated are the number of times respondents eat at Complex Desjardins and the annual income levels. Although the value is not statistically significant to 0. 05, it is significant enough to display a relationship: that the frequency of visits, or rather demand, is determined by and proportional to the income levels of respondents. Table 6: Variables Correlated with the Demand for Food |   | How often eaten at Complex Desjardins| Which area do you prefer to eat in| Educational Level| Income Level| How often eaten at Complex Desjardins| Pearson Correlation| 1| . | . 343**| 0. 116|   | Sig. (2-tailed)|   | . | 0. 003| 0. 332| | N| 74| 0| 72| 72| Where? | Pearson Correlation| . a| . a| . a| . a| | Sig. (2-tailed)| . |   | . | . | | N| 0| 0| 0| 0| Education| Pearson Correlation| . 343**| . a| 1| . 324**|   | Sig. (2-tailed)| 0. 003| . |   | 0. 006| | N| 72| 0| 72| 70| Income| Pearson Correlation| 0. 116| . a| . 324**| 1 | | Sig. (2-tailed)| 0. 332| . | 0. 006|   | | N| 72| 0| 70| 72| a. Cannot be computed because at least one of the variables is constant. | **. Correlation is significant at the 0. 01 level (2-tailed). LIMITATIONS As in any research report, a number of limitations in the execution and analysis of our report occurred. The main issue we encountered was that of missing data, in which a number of questions in the questionnaire were left unanswered. As a result, many of our estimates were found statistically inefficient due to loss of information, while other estimates may be considered biased if the data from questions left vacant are systematically different. In the future, we suggest increasing the sample size to ensure a more reliable and valid data set. Another common limitation is the subjectivity of surveys in that respondents often fail to answer questions truthfully and therefore skew the results. Efforts to ensure data is accurate would have required more expenditure; however budget restrained us from implementing such solutions. Budget constraints limited the sample size, and care should be exercised in the future to general these findings further. CONCLUSION RECOMMENDATIONS After much assessment, we believe that MS Simply Food will prove to successful if established in Complex Desjardins. Our findings conclude that the complex and its surrounding are the ideal location to for Simply Food to attract its target market. Consumers that purchase food at the complex are young professionals and local residents who fall into the middle-to-high income bracket, and therefore are able to afford brand’s higher priced products. Furthermore, consumers’ product preferences reflected strong desires for higher quality food and a wider variety of cuisine options. Simply Food prides itself on offering its consumers premium quality meals made from adventurous recipes and fresh ingredients, and therefore will be able to capture this unmet demand. Although there is a great deal of competition in the Complex Desjardins, its consumers are open to change and are ever evolving their taste pallet. The unique style of MS Simply Food enables it to provide consumers with quality restaurant food at the speed and convenience of food court service, thereby capturing a wider share of the market and competing with both food chain categories. The following is a list of recommendations we believe will ensure the profitability of MS Simply Food in Complex Desjardins: * Locate the convenience store in the food court, as it attracts the greatest number of consumers. The food court also compliments the self-service nature of the store, providing consumers with an adjacent seating area. * Ensure all advertisements of the brand strongly highlight the â€Å"Simply Food† name, as well as key phrases that reflect the stores value-added services: for example â€Å"High Quality Food†, â€Å"Adventurous Recipes†, â€Å"Variety of Cuisine Options†, and â€Å"A Healthy Meal Option†. This well help the brand appeal to consumers’ preferences. * Limit products to ready-made meals, sandwiches, salads, fruits and beverages. Exclude the sale of vegetable produce and microwavable meals, as there does not seem to be a demand for such items. * To encourage the sale of more expensive luxury platter meals, we suggest holding discount promotions during the soft opening of the store. Reduce the price of platters to slightly below the average cost of meals in the complex, in order to entice consumers and build brand loyalty. * To compete with competitors, MS Simply Food must build up its reputation as a quality food provider at a quick and convenient pace. To ensure this is done successfully, stores must be designed to provide adequate space for browsing, which is to be separated from the pay register. By doing so MS Simply Food will not have the same queuing problem it encounters in the U. K. , which often deters potential customers. REFERENCES IGD The Food and Grocery Experts. â€Å"Convenience Retailing Market Overview,† [On-line]. Available: http://www. igd. com/index. asp? id=1fid=1sid=7tid=26cid=91 [20/1/11] Marketing Week (2007, April). â€Å"Assessing the MS Simply Food Brand,† [On-line]. Available: Marks Spencer an Analysis of the Demand for a MS Simply Food Convenience Store in Complexe Desjardins Essay Example Marks Spencer: an Analysis of the Demand for a MS Simply Food Convenience Store in Complexe Desjardins Essay INTRODUCTION In this report we assess whether an MS Simply Food convenience store would be profitable when located in Complex Desjardins, Montreal. In the U. K. Simply Food possess a strong brand image and wide-variety of products that emphasize quality. Although considered more expensive than competing stores To see if the chain will have the same level of success in Montreal, we first analyzed the fundamentals and competitive landscape of the industry. Once a gap in the market was identified, we used quantitative research practices to examine each of the marketing mix factors involved in establishing the store. Our findings will indicate whether the location and consumer pool under consideration will RESEARCH OBJECTIVES * Identify the MS Simply Food products and services, and the factors that drive the chain’s success in the U. K. * Analyze the market fundamentals of the convenience store sector in Montreal, and identify whether a market gap for quality, high-end stores such as MS Simply food exists * Assess whether MS Simply Food will be profitable in Complex Desjardins based on the following factor: (i) Location (ii) Consumer Demographic (iii) Consumer Preferences (iv) Competition Pricing Propose key operating and marketing strategies to ensure the success of MS Simply food in Complex Desjardins. METHODOLOGY Industry Knowledge Exploratory research was employed to gain understanding of the U. K. convenience market and lean how the MS Simply Food chain is positioned. This involved a review of studies and data made available by leading international research institutions, as well as informal discussions with consumers who previously lived in London and are familiar with the brand. We applied the same methodologies when conducting a similar analysis of the Montreal convenience market. We will write a custom essay sample on Marks Spencer: an Analysis of the Demand for a MS Simply Food Convenience Store in Complexe Desjardins specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marks Spencer: an Analysis of the Demand for a MS Simply Food Convenience Store in Complexe Desjardins specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marks Spencer: an Analysis of the Demand for a MS Simply Food Convenience Store in Complexe Desjardins specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In this stage of our research we were able to apply more formal approaches, such as conducting in-depth interviews with store managers. After all the necessary information was acquired, a qualitative comparison of the industries was made to determine whether opportunities existed for MS Simply Food in Montreal and whether a repositioning of products would be needed. Target Market From our previous analysis we establish a target market: consumers at the Complex Desjardins. This location is one of the main attractions in Montreal, at a vast 4 million square feet. Roughly 30,000 people come to the complex and its surroundings daily to work, shop, eat and/or enjoy the activities surrounding the Central Square. The Central Square inside the building has a surface of 15,000 square feet and is surrounded by a commercial gallery of 100 stores and restaurants. Thus, this location was chosen because of its notoriety and large exposure to residents and tourists. Survey and Sample Size To determine whether consumers at Complex Desjardins would be willing to purchase MS Simple Food products we conducted an anonymous survey on food services within the complex. The survey was a questionnaire made up variety of formats designed to draw out information about the location, demographic, consumer preferences, surrounding competition, pricing comparisons and consumers’ willingness to pay. Interviews were conducted at the Complex Desjardins, as well as within a 500m radius of its surroundings which comprised of Complexe Guy-Favreau, Bleury Street, Place Des Arts and Boulevard Saint-Laurent. We classified qualified respondents as consumers that came through the complex at least 3 times a week. In total, we interviewed 96 people, considering a variability of 50% and a 10% acceptable sampling error at 95% level of confidence. Assuming the total population under observation here is 30,000, it is evident that a 5% confidence interval is well above 96. Thus, no more readjustments are needed due to small sampling size. FINDINGS Convenience Market (1) U. K. Industry The U. K. convenience store market was valued at ? 30. 9 billion in the 12 months to April 2010, representing a 6. 3% increase on the previous year. The value of the market continued to grow despite a 0. 5% in store numbers. With he total U. K. Food and Grocery market expanding at a slower rate of 4. 1% in the same period, it is evident that the convenience sector is accelerating at a faster pace than the overall market. Thus, its market share has risen to 20. 5%. The factors driving the sector are the rising number of single person households, a growing population, increasing number of women in the work place and lon ger working weeks. The sector is also propelled forward by improved operational standards, greater awareness of shopper trends and more modern, tailored convenience solutions. (2) MS Simply Food Positioning The convenience sector is highly fragmented, with store operators divided into the following segments: co-operative, forecourts, multiples, symbols franchise, and non-affiliated independents. MS Simply Food is part of the franchise segment, which recorded the fastest growth in the previous year. This expansion was driven by additional stores, increased promotional activity and improved value for money. MS Simply Food specializes in selling ready-made meals: salads, sandwiches, desserts, snacks, and microwavable dishes. The self-service store also sells fresh produce, possessing wide selection of fruit and vegetables. Being high-end oriented, the franchise targets working professionals not only looking for a fast, healthy meal, but also willing and able to pay an additional expense for high quality food. For the added premium, customers have access to more adventurous recipes, better packaging and fresher ingredients. These value –added services, alongside the modern layout of the stores, give the brand a competitive edge in the market and allow it to capture a significant share of consumers. A negative sentiment expressed by consumers was attributed to the experience of purchasing at MS Simply Food stores. Due to brand’s high popularity, long queues often form inhibiting browsing by other potential customers and causing feeling of frustrations by professionals that are time-sensitive. (3) Montreal Industry The convenience sector in Montreal is made of Canadian chains and independents. Family-run depanneurs cater to local neighborhoods and immigrant populations, offering specialty foods and discount long-distance calling cards alongside the usual convenience-store fare. Others offer a wider variety of services such as Canada Post, Western Union transfers, Internet access, and home-delivery of groceries. However, the market is dominated by a large Canadian chain known as Couch-Tard Inc. The chain offers a quality assortment of freshly brewed coffee, frozen/iced beverages, fresh sandwiches and other fresh food items that are marked under proprietary brands. Arguing that most convenience stores are too cluttered, the Couche-Tard company introduced a new concept called â€Å"Store 2000†. These stores have wider layouts, brighter lighting, modern decor and often have Quick-Service Restaurants (QSR) located within them. The new concept was a success and the results were integrated into upgrades for all stores. 4) MS Simply Food Expanding to Montreal It is evident from our research that the U. K. has a more diverse group of convenience stores with different positioning catering to all consumer income brackets. However, in Montreal we see that Couche-Tard owns the majority of the market and is designed to target the average consumer, thereby not competing with deppaneurs immigrant po ol. This also illustrates a gap in the Montreal convenience market: value-added stores aimed at consumers from a higher income bracket. MS Simply Food’s positioning in U. K. onvenience markets makes it an ideal candidate. Survey Results (1) Location The statistical analysis of the questionnaire revealed that over 85% of the respondents visited the Complex Desjardins and its surrounding area at least 3 times a week. In Table below it is evident that the number of times a week respondents enjoy meals at the complex is greater in frequency towards higher values, with the overall average at 2. 7 times. This illustrates that the location receives a great deal of foot traffic, and is a popular food services venue. Table 1: How Often Consumers Eat at Complex Desjardins   | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Never| 2| 2. 1| 2. 7| 2. 7| | Once a month| 2| 2. 1| 2. 7| 5. 4| | Biweekly| 4| 4. 3| 5. 4| 10. 8| | Once a week| 7| 7. 4| 9. 5| 20. 3| | Twice a wee k| 13| 13. 8| 17. 6| 37. 8| | Three times a week| 20| 21. 3| 27| 64. 9| | Four times a week| 16| 17| 21. 6| 86. 5| | Five times a week| 10| 10. 6| 13. 5| 100| | Total| 74| 78. 7| 100|   | Missing| System| 20| 21. 3|   |   | Total| 94| 100|   |   | Furthermore, findings indicate that respondents favor particular designated areas within the complex and its surroundings when eating. With response rates of 38% and 34% respectively, the most popular areas are the food court and restaurants/cafes on the adjacent Saint-Catherine Streets. Diagram 1: Preferred Food Locations (2) Consumer Demographic In Table 2 we see the sample size under consideration reflects the social demographic profile of the area: professionals, local residents or students studying nearby. There is a fairly even distribution between male and female respondents, with males slightly ahead at 51%, conveying that the area equally attracts both sexes. Table 2: Social Demographic Profile of Complex Desjardins Based on Sample Statistics| |   | I work at or close to Complexe Desjardins| I live at or close to Complexe Deskardins| I study at or close to Complexe Desjardins| None of the above| N| Valid| 36| 28| 21| 3| | Missing| 58| 66| 73| 91| | Mean| 1| 1| 1| 1| | Median| 1| 1| 1| 1| | Mode| 1| 1| 1| 1| |   |   |   |   |   | I work at or close to Complex Desjardins| |   | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Yes| 36| 38. 3| 100| 100| Missing| System| 58| 61. 7|   |   | Total| 94| 100|   |   | I live at or close to Complex Desjardins| |   | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Yes| 28| 29. 8| 100| 100| Missing| System| 66| 70. 2|   |   | Total| 94| 100|   |   | I study at or close to Complex Desjardins| |   | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Yes| 21| 22. 3| 100| 100| Missing| System| 73| 77. 7|   |   | Total| 94| 100|   |   | None of the above| |   | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Yes| 3| 3. 2| 100| 100| Missing| System| 91| 96. 8|   |   | Total| 94| 100|   |   | |   |   |   |   |   | Consumers in the area tend to be well educated, with 63% of respondents having completed a college degree. This, alongside results that show 41% of respondents are between the ages18-24, indicates that complex attracts a great deal of young professionals. However, Diagram 2 below also illustrates that another 48% of respondents are between the ages of 25-40. Furthermore, the average household is occupied by 2. 8 residents and generates roughly CAN37,600 a year. These findings highlight another consumer profile, that of local residents; classifying them as small family units in the middle-to-high income bracket. Thus, our findings conclude that the consumer pool at Complex Diagram 2: Income levels (3) Consumer Preferences Our statistical analysis of the questionnaire revealed that the consumer preferences of the sample pool are aligned with MS Simply Food’s products and services. Roughly 61% of respondents stated that they would purchase food from a convenience store specializing in quality. Their main justifications for purchase included the reliability of quality food, the convenience of ready-made meals, the ability to enjoy restaurant quality food at lower prices, and the chance to maintain a healthy diet. Furthermore, the study revealed that when faced between the choices of picking up their own food or having it served to them, respondents were equally divided. These factors encompass the overall message, products and services of MS Simply Food value-added services. Table 3 analyzes the relationship between price and healthiness of food in terms of their importance to the end consumer. The cross tabulation clearly reflects the two variables are integral in the decision making process of the consumer: the more emphasis placed on the healthiness of food, the more significant pricing becomes. We can also conclude from the chi squared test that the relationship between the two variables is statistically significant. Unfortunately, our findings proved inconclusive when determining whether consumers would be willing to pay more for healthier, higher quality food. This limitation was due to the lack of responses to the particular question in the survey. Table 3: Relationship Between Price and Health in Consumer’s Decision-Making Process Healthy food on the menu * Price Cross Tabulation| Count|   |   |   |   |   |   |   |   |   |   |   |   |   | Price|   | Least| 2| 3| 5| 6| 7| 8| 9| Most important| Total| Healthy food on the menu| Least important| 1| 0| 0| 0| 0| 0| 0| 0| 0| 1| | 3| 0| 1| 0| 0| 0| 0| 1| 1| 0| 3| | 4| 0| 0| 0| 0| 0| 1| 0| 0| 1| 2| | 5| 0| 0| 0| 0| 1| 2| 0| 0| 0| 3| | 6| 0| 0| 0| 0| 2| 1| 3| 2| 0| 8| | 7| 0| 0| 0| 1| 1| 3| 3| 4| 3| 15| | 8| 0| 0| 0| 0| 1| 3| 8| 2| 4| 18| | 8| 0| 0| 1| 2| 1| 2| 0| 2| 0| 8| | Most important| 0| 0 | 0| 0| 4| 0| 2| 2| 7| 15| | Total| 1| 1| 1| 3| 10| 12| 17| 13| 15| 73| |   |   |   |   |   |   |   |   |   |   |   | Chi-Square Tests|   |   |   |   |   |   |   |   | |   | Value| df| Asymp. Sig. 2-sided)|   |   |   |   |   |   |   | Pearson Chi-Square| 1. 52E+02| 64| 0|   |   |   |   |   |   |   | Likelihood Ratio| 72. 529| 64| 0. 217|   |   |   |   |   |   |   | Linear-by-Linear Association| 6. 593| 1| 0. 01|   |   |   |   |   |   |   | N of Valid Cases| 73|   |   |   |   |   |   |   |   |   | a. 81 cells (100. 0%) have expected count less than 5. The minimum expected count is . 01. |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   | Correlations|   |   |   |   |   |   |   |   | |   |   | Healthy food on the menu| Price|   |   |   |   |   |   |   | Healthy food on the menu| Pearson Correlation| 1| . 303**|   |   |   |   |   |   |   | | Sig. (2-tailed)|   | 0. 09|   |   |   |   |   |   |   | | N| 74| 73|   |   |   |   |   |   |   | Price| Pearson Correlation| . 303**| 1|   |   |   |   |   |   |   | | Sig. (2-tailed)| 0. 009|   |   |   |   |   |   |   |   | | N| 73| 73|   |   |   |   |   |   |   | **. Correlation is significant at the 0. 01 level (2-tailed). |   |   |   | How appealing varying food items are to the sample pool is illustrated in the table below through the mean value of each product; with the number 1 representing very little appeal and the number 10 great appeal. The relatively stronger desire for salads and sandwiches over desserts reflects the health conscious nature of the consumer. Furthermore, the high frequency of fruit’s appeal suggests consumers’ eagerness for diversity in menu options. Thus, it is evident that the taste preferences of the consumers are in line with some of the Simply Food products. However, the absence of responses concerning vegetables and microwavable meals suggest a lack of demand for such items. Table 4: Appeal of Food Products |   | Salads| Sandwiches| Desserts| Juices| Fruits| N| Valid| 74| 73| 74| 73| 74| | Missing| 20| 21| 20| 21| 20| | Mean| 7. 35| 7. 95| 6. 41| 7. 37| 6. 95| | Median| 8| 8| 7| 8| 7| | Mode| 7a| 9| 9| 8| 7| a. Multiple modes exist. The smallest value is shown|   | (4) Competition and Pricing Several questions in the survey were designed to size the level of competition MS Simply Food would face in Complex Desjardins. Our findings concluded that respondents favored a combination of restaurants and food court stations, with the top two in each respective category being: (1) Eggspectation and Baton Rouge; and (2) AW and Subway. This gives MS Simply Food a competitive advantage as its high quality food gives consumers the restaurant feel, while its ready-made, self-service concept mimics the convenience of the food court. Despite the popularity of some competitors, 63% of respondents stated that they do not have a preferred food chain. The results indicated that bad service and poor quality of food were the main deterrents of brand loyalty. However, nearly half of respondents expressed boredom with current food chain alternatives and eagerness to try new venues. When asked about sentiments regarding a new chain called â€Å"Simply Food†, 42% of respondents said that the name appealed to them. Also, Diagram 3 illustrates the styles of cuisines respondents believe are missing in the complex. Diagram 3: Styles of Cuisine Missing in Complex Desjardins The frequency below illustrates that 47% of respondents spend between CAN10. 00 to CAN14. 99 on a meal in Complex Desjardins, with the overall average meal costing CAN11. 80. In comparison, MS Simply Food individual products range on average from CA2. 00 to CAN4. 50. However, in Table 5 below we see that the brand’s luxury meals cost significantly more, averaging CAN22. 00. Taking into consideration the average expenditure of respondents, the findings suggest that consumers in Complex Desjardins are more likely to purchase individual food items, rather than an entire luxury meal. Table 5: MS Simply Food Prices | Cost in Pounds (GBP)| Cost in Canadian Dollars (CAN)| Average Cost of Salads| 2. 77| 4. 34| Average Cost of Ready-Made Meals| 2. 64| 4. 13| Average Cost of Fruit| 2. 81| 4. 40| Average Cost of Dessert| 1. 31| 2. 05| Average Cost of Luxury Meals| 14. 11| 22. 08| Correlations By running a series of correlation tests, we discover whether the demand for food within the complex is influenced by the income level of the respondents, the price of food, types of food chains available and consumers’ taste preferences. Table 6 below shows that the only 2 variables that are correlated are the number of times respondents eat at Complex Desjardins and the annual income levels. Although the value is not statistically significant to 0. 05, it is significant enough to display a relationship: that the frequency of visits, or rather demand, is determined by and proportional to the income levels of respondents. Table 6: Variables Correlated with the Demand for Food |   | How often eaten at Complex Desjardins| Which area do you prefer to eat in| Educational Level| Income Level| How often eaten at Complex Desjardins| Pearson Correlation| 1| . | . 343**| 0. 116|   | Sig. (2-tailed)|   | . | 0. 003| 0. 332| | N| 74| 0| 72| 72| Where? | Pearson Correlation| . a| . a| . a| . a| | Sig. (2-tailed)| . |   | . | . | | N| 0| 0| 0| 0| Education| Pearson Correlation| . 343**| . a| 1| . 324**|   | Sig. (2-tailed)| 0. 003| . |   | 0. 006| | N| 72| 0| 72| 70| Income| Pearson Correlation| 0. 116| . a| . 324**| 1 | | Sig. (2-tailed)| 0. 332| . | 0. 006|   | | N| 72| 0| 70| 72| a. Cannot be computed because at least one of the variables is constant. | **. Correlation is significant at the 0. 01 level (2-tailed). LIMITATIONS As in any research report, a number of limitations in the execution and analysis of our report occurred. The main issue we encountered was that of missing data, in which a number of questions in the questionnaire were left unanswered. As a result, many of our estimates were found statistically inefficient due to loss of information, while other estimates may be considered biased if the data from questions left vacant are systematically different. In the future, we suggest increasing the sample size to ensure a more reliable and valid data set. Another common limitation is the subjectivity of surveys in that respondents often fail to answer questions truthfully and therefore skew the results. Efforts to ensure data is accurate would have required more expenditure; however budget restrained us from implementing such solutions. Budget constraints limited the sample size, and care should be exercised in the future to general these findings further. CONCLUSION RECOMMENDATIONS After much assessment, we believe that MS Simply Food will prove to successful if established in Complex Desjardins. Our findings conclude that the complex and its surrounding are the ideal location to for Simply Food to attract its target market. Consumers that purchase food at the complex are young professionals and local residents who fall into the middle-to-high income bracket, and therefore are able to afford brand’s higher priced products. Furthermore, consumers’ product preferences reflected strong desires for higher quality food and a wider variety of cuisine options. Simply Food prides itself on offering its consumers premium quality meals made from adventurous recipes and fresh ingredients, and therefore will be able to capture this unmet demand. Although there is a great deal of competition in the Complex Desjardins, its consumers are open to change and are ever evolving their taste pallet. The unique style of MS Simply Food enables it to provide consumers with quality restaurant food at the speed and convenience of food court service, thereby capturing a wider share of the market and competing with both food chain categories. The following is a list of recommendations we believe will ensure the profitability of MS Simply Food in Complex Desjardins: * Locate the convenience store in the food court, as it attracts the greatest number of consumers. The food court also compliments the self-service nature of the store, providing consumers with an adjacent seating area. * Ensure all advertisements of the brand strongly highlight the â€Å"Simply Food† name, as well as key phrases that reflect the stores value-added services: for example â€Å"High Quality Food†, â€Å"Adventurous Recipes†, â€Å"Variety of Cuisine Options†, and â€Å"A Healthy Meal Option†. This well help the brand appeal to consumers’ preferences. * Limit products to ready-made meals, sandwiches, salads, fruits and beverages. Exclude the sale of vegetable produce and microwavable meals, as there does not seem to be a demand for such items. * To encourage the sale of more expensive luxury platter meals, we suggest holding discount promotions during the soft opening of the store. Reduce the price of platters to slightly below the average cost of meals in the complex, in order to entice consumers and build brand loyalty. * To compete with competitors, MS Simply Food must build up its reputation as a quality food provider at a quick and convenient pace. To ensure this is done successfully, stores must be designed to provide adequate space for browsing, which is to be separated from the pay register. By doing so MS Simply Food will not have the same queuing problem it encounters in the U. K. , which often deters potential customers. REFERENCES IGD The Food and Grocery Experts. â€Å"Convenience Retailing Market Overview,† [On-line]. Available: http://www. igd. com/index. asp? id=1fid=1sid=7tid=26cid=91 [20/1/11] Marketing Week (2007, April). â€Å"Assessing the MS Simply Food Brand,† [On-line]. Available:

British journal of pharmacology Essays

British journal of pharmacology Essays British journal of pharmacology Essay British journal of pharmacology Essay Introduction The bosom of Bufo marinus maps in the same method a human bosom does with the exclusion of holding one ventricle alternatively of two. The cardiac rhythm begins with diastolic relaxation where both atria fill with blood. Depolarization of the atria do them to contract, which forces the blood into the ventricle. The depolarisation of the ventricle is briefly delayed before the contraction that sends blood to all parts of the organic structure ( Campbell et al 2009, p916-917 ) . Frog Black Marias have pacesetter cells that are controlled by A ; szlig ; -adrenergic agents that increase the fire by adhering to A ; szlig ; -receptors ( Ju and Allen 1999 ) . Adrenaline is a natural chemical in the organic structure that is synthesized in the adrenal secretory organ of the kidney. Adrenaline is a catecholamine that maps as a endocrine or neurotransmitter. Secreted in clip of emphasis, adrenaline causes multiple activities to happen: additions bosom rate, increases respiratory response, increases glucose release, and extra maps related to the flight or battle response ( Campbell et al 2009, P ) . In the bosom of B. Marinus, adrenaline Acts of the Apostless as a neurotransmitter in the sympathetic tract by adhering via the A ; szlig ; 2 adenoceptors on the auricula atriis ( Larsen and Helle 1979 ) . Adhering to the adenoreceptors activates adenylate cyclase ( AC ) through a GTP-binding protein. Stimulation of AC responding with ATP consequences in an addition in camp which so activates protein kinase. Protein kinase opens Ca channels and pacesetter channels on the surface, and activates the Ca2+ sarcoplasmic Reticulum ( SR ) channel ( Ju and Allen 1999 ) . An inflow of Ca being released from the SR channel causes the concentration to increase in the cytol, and allows Ca2+ to adhere to contractile proteins that cause contractions. Adrenaline shortens the relaxation period by pumping more Ca2+ back into the SR leting more Ca2+ to be released in the systolic stage ; hence increasing the bosom rate ( Kaumann et al 1989 ) . The affect of cold temperature on B. Marinus has a different affect. Cold temperatures are thought to impact the pneumogastric nervus in the bosom by diminishing the frequence of action potencies geting at the bosom and diminishing the consequence of the action potencies that do get at the bosom ( Courtice 1990 ) . Decrease in temperature has been observed to change the handiness of A ; szlig ; -adrenoreceptors in the bosom ( Buckley and Jordan 1970 ) . Therefore, colder temperatures result in reduced bosom rate due to electrical alterations which increase continuance of ventricle contractions. If cold temperature and epinephrine are introduced to the bosom, they should both interact as cold disrupts the A ; szlig ; -receptors that adrenaline utilizations. Hypothesis When epinephrine, an sympathomimetic receptor agonist, is applied to a toad bosom at room temperature, bosom rate will increase. However, when a cold intervention is applied to the bosom in add-on to adrenaline, the addition in bosom rate will be less than the response due to adrenaline entirely. Methods Protocol A pithed frog ( Bufo marinus ) was dissected to uncover the bosom which was connected to a force transducer to enter ventricular contraction, and set up for an ECG to enter electrical activity of cardiac map. Using the plan Labchart, baseline cardiac map at room temperature ( about 24 A ; deg ; C ) was recorded for two proceedingss. Cold intervention of the bosom consisted of the application of 20 beads of cold ( about 2 A ; deg ; C ) frog ringer solution on to the vertex of the bosom. Again, bosom rate was recorded for two proceedingss. After leting the bosom to return to the baseline degree of activity, five beads of epinephrine were applied to the bosom and cardiac activity recorded for two proceedingss. To look into the combined consequence of epinephrine and cold intervention the bosom was bathed with 20 beads of cold toad toller solution before the application of five beads of epinephrine. Heart rate was measured once more for two proceedingss. Measurement of bosom rate was m ade in triplicate samples of each intervention period. Datas Analysis Using Labchart, natural information was obtained from multiple samples of the ECG recording. Average bosom rate was measured by numbering the figure of rhythms in three 30 2nd periods, and multiplying it by six to obtain a beats per minute value. Using the statistical plan, GraphPad Prism, the natural information was graphed and analysed. The consequence of epinephrine on bosom rate at room temperature and cold intervention was analysed utilizing a bipartisan ANOVA trial. Consequences When comparing the control ( no epinephrine or cold intervention ) to when the epinephrine was added at room temperature to the bosom of B. marinus, we notice a important addition in bosom round per minute ( p lt ; 0.05, see figure 1 ) . A important addition in bosom rate is besides seen between the cold intervention with no epinephrine compared to the cold intervention with epinephrine ( p lt ; 0.05, see figure 1 ) . Then when we compare the room temperature and adrenaline intervention to the cold temperature and epinephrine intervention, there is a important lessening in bosom rate ( P lt ; 0.05, see figure 1 ) . Discussion reading of cardinal determination ( molecular/cellular degree ) Mentions Buckley, G.A. , and Jordan, C.C. ( 1970 ) Temperature of a- and A ; szlig ; -adrenoceptors in the stray frog bosom. British Journal of Pharmacology 38. 394-398. Campbell, N.A, Reece, J.B. , and Meyers, N. ( 2009 ) . Biology: Australian Version . 8th edn. ( Pearson Education: Australia ) . Courtice, G.P. ( 1990 ) . Consequence of temperature on cardiac pneumogastric action in the frog Bufo marinus. Journal of Experiemental Biology 149. 439-447. Ju, Y. , and Allen, D.G. ( 1999 ) . How does amp ; szlig ; -adrenergic stimulation addition the bosom rate? The function of intracellular Ca2+ realease in amphibious pacesetter cells. Journal of Physiology 516.3. 793-804. Kaumann, A.J. , Hall, J.A. , Murray, K.J. , Wells, F.C. , and Brown, M.J. ( 1989 ) . A comparing of the effects of epinephrine and norepinephrine on human bosom: the function of A ; szlig ; 2 adrenoceptors in the stimulation of adenylate cyclise and contractile force. European Heart Journal 10. 29-37. Larsen, G.S. , and Helle, K.B. ( 1979 ) . Temperature Effects on the Inotropic and Chronotropic Responses to Adrenaline in the Frog Heart. Journal or Comparative Physiology 132. 313-318.

The Important Role of Athletics in Schools

The Important Role of Athletics in Schools The value of athletics in schools is significant and cannot be overlooked. It has a profound impact on individuals, the school as a whole, as well as the community. Athletics is powerful and transcendent. It can bridge gaps, bring people with relatively nothing in common together, and gives many participates unbelievable, life-altering opportunities. Here, we examine several of the key benefits of having an established, successful athletics program in your school. Many Meaningful Opportunities Virtually every little boy dreams of playing professional baseball, football, or basketball. Very few realize that dream, but it does not mean that athletics cannot provide them with other meaningful opportunities. The top tier athletes often receive a scholarship to attend college and continue their athletic career. For many, this may be their only opportunity to go to college. This opportunity, if taken advantage of, can be life-altering. For the majority, high school is the last time they will participate in organized athletics as a player. However, there are still other opportunities that may result because of their participation in and passion for school athletics. Coaching is a terrific way to stay involved with athletics. Many successful coaches were average high school players with both a passion and understanding of how the game was played but without the individual talent necessary to succeed at the next level. Athletics can also provide opportunities through relationships. In a team sport, players are typically close to one another. These relationships can span the length of a lifetime. Staying connected may provide you with a job or investment opportunity. It may simply provide you with life-long friends who have your back in any situation. School Pride Every school administrator and teacher want the student body to have pride in their school. Athletics is the building block of promoting school pride. Pre-game events such as homecoming, pep rallies, and parades are intended to show off that school pride. We love to support our team no matter whether we win or whether we lose. We hate our rivals and despise them, even more, when they beat us. School pride is about coming together for every game- putting individual differences aside and yelling and cheering loudly together in support of your team. It is about painting our faces and wearing school colors. It is about the student section coming up with creative chants that get in the other teams heads before the game even begins. School pride is about staying after the game and singing the alma mater, no matter whether you win or whether you lose. School pride creates a bond between an individual and the school. This bond spans the course of a lifetime. It can be measured by the sense of pride that you feel when your high school wins a state championship twenty years after you graduate. It is the joy that you feel when you have a child attending and playing for your alma mater. It is a connection that can be both deep and meaningful. School Recognition Teachers and schools rarely receive positive media attention. When you see a story on those subjects, it is typically negative in nature. However, the coverage of athletics is the exact opposite. Sport sells! Having a successful athlete and/or team will likely give you positive media coverage within and around your community. While a teacher with a successful academic program will garner little to no attention, a team with a 10–0 record will be followed closely by the media and the community. This type of notoriety is celebrated. It makes the school attractive to families looking to move into a community that values an outstanding athletics program. It also puts fans in the stands, which translates to more money being poured into the athletics department. This allows coaches and athletic directors the freedom to purchase equipment and training tools that may continue to give their athletes a competitive advantage. Most schools do not want to have an athletic team. Instead, they want to have an athletic program. A program is continuously successful year after year. They build and nurture talent at an early age. Programs garner the most athletic success and, thus, attention. A good player at a well-known program will have a better chance of  receiving a scholarship than a good player on a lesser known team. Student Motivation Athletics can serve as a powerful academic motivator for athletes who would otherwise underperform in the classroom. There are many students who see school as secondary to athletics. As adults, we realize that academics are of far greater importance than athletics. However, as teenagers, the academic side was probably not the center of our focus as it should have been. The good news is that schools require their student-athletes to maintain a certain grade average (typically 60% or above) to participate in athletics. Many students stay in school and keep their grades up only because of their desire to compete in athletics. This is a sad reality but may also provide the greatest reason for keeping athletics in schools. Athletics also serves as motivation for staying out of trouble. Athletes know that if they get in trouble, there is a reasonable chance that they will be suspended for games or parts of a game. This does not mean that every athlete makes the best decision every time. However, the prospect of playing athletics has been a powerful deterrent from making wrong choices for many student-athletes. Essential Life Skills Athletics provides athletes with several benefits including the acquisition of valuable life skills that will benefit them throughout their life. These skills are more beneficial than the games themselves, and their impact can be powerful and transcending. Some of these skills include: Effort - This is defined as giving it everything you have in both practice and games. Effort can overcome the lack of talent in many cases. A player who gives 100% effort is said to have heart. Life lesson: Give your best no matter what and you cannot question yourself in the end.Hard work - It is the preparation you put into becoming a better player before the game is played. This includes strength and endurance training, individual practice time, and film study. Life lesson: Preparation is the key to success. If you work hard to prepare, mistakes are less likely to occur.Self-discipline -  It is the ability to maintain and carry out the role the coaches have determined within the game plan. This includes understanding your own individual strengths and weaknesses. Life lesson: Stay on task to get the job done no matter what distractions there may be.Teamwork -  This is the ability to work with others to complete a goal successfully. A team will only be successful if each individ ual fulfills their role. Life lesson: Working with others is an essential part of being successful. Doing your own thing can be detrimental and lead to many problems. Time management - This is the ability to fulfill all obligations including practice, homework, family, friends, etc. Life lesson: You must be well-balanced and adept at handling all aspects of your life so that you are not overwhelmed and stressed out.

An analysis of the risk-free rate in the South African capital market Dissertation

An analysis of the risk-free rate in the South African capital market - Dissertation Example This implies that the risk free rate is the most essential concept that determines the market demand of different instruments. Next, the research conducted a comparison between the BESA published bond yield curve and a market price based yield curve developed by the researcher. The findings establish that the market price derived risk free rate is higher than the theoretical risk free rate. It was also found that the shape of the yield curve is different from the BESA projected yield curve, and that it is indicative of future problems in the South African Capital market. The implications of the perception of the higher risk free rate are discussed and it is revealed that the foriegn investors consider the country risk and the default risk associated with the South African government as relatively higher than what the BESA may perceive. The higher perception of the risk as well as the expectations of a fall in the interest rates in the future (which is indicated by the inverse shape o f the yield curve) hint towrads an approaching slowdown or even a recession in the South African Economy. ... 5.3 Omega Ratio 3.5.4 Internal Rate of Return ( IRR) 3.5.5 Weighted Average Cost of capital Chapter 4: Analysis of Theretical Risk Free Rate and the Perceived Risk Free Rate 4.1 Introduction 4.2 Yield Curve 4.3 Theoretical Risk Free Rate - BESA-Actuaries Yield Curve 4.4 Market Based Yield Curve 4.4.1 Calculating the Market Based Yield Curve 4.5 Reasons for Differences in the Theoretical Risk Free Rate and the Market Risk Free Rate 4.5.1 Expectations of the Investors 4.5.2 Liquidity premium theory 4.5.3 Market segmentation theory 4.5.4 Preferred habitat theory 4.5.5 Differences Expectations of Future Interest Rates 4.5.6 Implications for the Economic Development Chapter 5: Summary, Conclusion & Recommendations 5.1 Summary 5.2 Conclusions 5.3 Recommendations for Future Research List of Tables and Figures Table 1: Sample Table of Hypothetical Cash flow Matrix Table 2: Market Data Using Present Values on 8 April 2011 Table 3: Yield to Maturities and Expected Rates of Returns Table 4: Yie ld To Maturities Using Besa Method and JSE Market Prices Figure 1: Risk and Return Figure 2: BESA Zero Coupon Bonds Yield Curve Figure 3: Yield Curve Using Market Data References Chapter 1: Introduction 1.1 Introduction and Background South Africa is an emerging country that has devloped a deep Capital Market in the short span of time since its independence (Wajid et al, 2008). Capital Markets play a crucial role in the overal development of the economy as these provide the basic resources for large infrastructure and nation building projects, and hence, these are essential for any countries’ long-term growth and progress. In the last decade, South Africa has made several structural as well as institutional changes to consolidate the capital market in the country. These changes involved

Personal REading Project Research Paper Example | Topics and Well Written Essays - 750 words

Personal REading Project - Research Paper Example Beowulf is so confident that he uses no weapon to fight with Grendel. He fights barehanded. This results into ripping of his arm. Grendel surrenders and escapes. When he returns, he dies. The king thanks Beowulf for the great work done in defeating the enemy. They take the Grendel’s arm and hang it as a sign of trophy and victory of human nature over an evil creature. The mother to Grendel is angry of her son’s death. She is enraged. She decides to come one night and starts yet another menace mission. She picks one man and eats then runs away. The mother finds the son’s arm that had been in a hall. She gets away with it. The king is upset by the invasion of Grendel’s mother. He once again calls upon Beowulf to come and assist him to destroy the mother (Classen, 2007). The king makes promises to Beowulf in order to encourage him to accomplish the task. He promised him gold, treasures, and alliance with the people of the land. Beowulf comes along with his me n and invades the residence of Grendel’s mother. Beowulf swims to where the mother lives. They start fighting. However, he is so unfortunate that he is battered by the woman. Otherwise, she tries to harm him but is unable. Beowulf realizes that the sword does very little to finish her. She makes a mistake of swimming to her battle hall where they continue to fight. He discovers a magic sword on the wall of the battle hall. He grabs the sword and slashes her head resulting into accomplishment of the task. The sword is a special weapon. It had been created by ancient monsters. Beowulf swims around and finds Grendel’s arm. He also finds his body and cuts off his head. He gets away with the head and the arm as trophies of the victory. Beowulf swims to where his men are waiting. He finds that the king’s men had already left after predicting that Beowulf had been defeated. Beowulf and his men return to Hrothgar. The king rewards him with gold. The king also

What Cyber Events Could Really Cause Terror in the Australian Essay Example for Free

What Cyber Events Could Really Cause Terror in the Australian Essay In general terms, cyber events, such as cyber attacks or terrorism is defined as any action intended to damage computer networks, which mainly affects the operation of various infrastructure such as air transport and security logistics. The increasingly high growth rate of cyber crimes has drawn the attention of the public domain and the media. This is because the potential damages, which can be brought by cyber crimes, have far reaching consequences to the government and the whole population of any given country. This paper is written to discuss the cyber events which could cause terror in the Australian population. The military defense system in Australia is well equipped to defend the nation against any external assault. If the military communication and other defense logistics where to be hacked or attacked through cyber events, this would mean a security threat to the nation’s population. Take for instance a situation where the Australian cyber space is invaded and remotely controlled by enemies, this would invade not only the national security but also breach individuals’ privacy, a factor which would cause public outcry. Still to be noted here is the security threats imposed by cyber terrorism in the business and government information systems. Cyber events targeted at business institutions such as the banking sector would instill fear to investors. This would not only affect the banking sector but also all businesses, whether small, medium or large businesses. A good example of the government’s information system attack is the recent attack of the prime minister’s website. The website was accessed after the government’s internet filtering legislation was attacked. It followed that the prime ministers website was overloaded by information requests and loaded with pornography. In this context, such cyber events threaten the national security and can amount to terrorism.

Exploring Alzheimers Disease Essay -- Alzheimers Disease Essays

Exploring Alzheimer's Disease Diagnosis of Alzheimer's Disease Diagnostic and Statistical Manual of Mental Disorders requires several criteria for the diagnosis of Alzheimer's dementia. These include impairment in memory, disturbances in cognitive and executive functioning, and impairment in occupational or social functions. Cognitive disturbances may include one or more of the following: aphasia, apraxia, and agnosia. Cognitive deficits must demonstrate decline from previous levels of functioning and are characterized by gradual onset. Furthermore, cognitive disturbances must not be due to other central nervous system and or systemic disorders that are known to cause dementia or are accounted for by another psychiatric disorder. It is important to note that a definite diagnosis of Alzheimer's can only be made post-mortem. Facts about Alzheimer's Disease Alzheimer's disease is the fourth leading cause of death in the United States and is becoming a larger problem as the life expectancy increases. It is the most prevalent of cognitive impairments in older people. Alzheimer's shortens life expectancy substantially: the typical duration is 8 to 10 years. Deaths are attributable to intervening illnesses unrelated or indirectly related to the disease and terminal complications. An even more devastating feature of Alzheimer's is the impact it has on the patient's family. Caregivers report feeling helpless, frustrated and irritable. Families often become impoverished before the patient is eligible to receive financial support. Furthermore, almost half of the family caregivers become clinically depressed. In the last few years, research has made great strides in understanding this Alzheimer's. Specifically, in the areas of ne... ...acetylcholine is released into a synapse and then connects with a receptor. Works Cited Connor, B.; Young, D.; Yan, Q.; Faull, R.L.M.; Synek, B.; Dragunow, M. (1997). Brain-derived neurotrophic factor is reduced in Alzheimer's disease. Molecular Brain Research. 49:1-2 (Oct 3); 71-81. Gonzalez-Salvador, M. T.; Arango, C.; Lyketsos, C. G.; Barba, A. C. (1999). The stress and psychological morbidity of the Alzheimer patient caregiver. International Journal of Geriatric Psychiatry. 14, 701-710. Reiman, E. M.; & Caselli, R. J. (1999). Alzheimer's disease. Maturitas: the European menopause journal. 31, 185-200. Richard, F.; & Amouyel, P. (2001). Genetic susceptibility factors for Alzheimer's disease. European Journal of Pharmacology. 412:1 (Jan 19); 1-12 For more information regarding Alzheimer's Disease: http://webmd.lycos.com/condition_center?doi=alz

Rugby Football Union

Rugby What is it all About? â€Å"In 1823, William Webb Ellis first picked up the ball in his arms and ran with it. And for the next 156 years forwards have been trying to work out why. † – Sir Tasker Watkins (1979) The History of Rugby, many believe that Rugby was born in 1823 when William Webb Ellis whilst spending his time at Rugby school, took the ball in his arms during a game of football and ran with it. This then became the distinctive future of the Rugby game. Although this is not fact as there is little in the way of evidence to substantiate this view, it is more by popular belief. The true year Rugby Football Union was founded was in the year 1871, in the month of December 1870 two men published a letter in The Times suggesting that anyone who plays the Rugby Game should meet and form a code of practice. On 26 January 1871 a meeting was held in Pall Mall, London with representatives from 21 clubs of the game. As a result of this meeting the Rugby Football Union was officially founded. Three lawyers who were former students of Rugby school drew up the first laws of the game which were approved in June 1871. The first ever International game was when England faced Scotland in Edinburgh on March 1871, the England team wore white with a red rose and Scotland wearing brown with a thistle. The game was played over two halves, 50 minutes each way. Scotland won by scoring a goal, a goal then was a try followed by a successful conversion kick. The name and game of rugby has evolved dramatically over the years. In 1886 found the formation of the International Rugby Football Board, this was formed by Scotland, Ireland and Wales as England refused to join after a try against Scotland was disallowed by the Referee. England finally agreed to join in 1890, since then the International Rugby Football Board changed its name in 1997 are now known as the International Rugby Board. The game is always started with the toss of a coin to deicide what team will kick off first. Play then starts with a drop kick, with the players chasing the ball into the opposition’s territory, and the other side trying to retrieve the ball and then taking the ball forward. If the player with the ball is tackled to the ground the team will then form a ruck to protect the ball and organize to set up play, throwing or passing the ball is always made to the player behind the ball, forward passing is not allowed. The ball can only move forward in three ways, by kicking, a player running with it and the ball moving within a scrum or ruck. Blocking is not allowed and only the player with the ball may be tackled if the ball is knocked forward by a player with his arms a knock on is committed and play is restarted with a scrum. Protective equipment is optional and strictly regulated. The most common items are mouth guards, which are worn by most players. Other protective items permitted include thin head gear no thicker than 10mm, non-rigid shoulder pads and also shin pads. Some players will wear bandage or tape to protect injuries. Over the years more and more countries have got involved in the game of rugby. 1910 was the start of the Five Nations Championship between England, France Ireland, Scotland and Wales. 1987 saw the start of the Rugby World Cup this championship was won by New Zealand who defeated France 29-9 at Eden Park, Auckland. 1996 the Tri Nations Series began between Australia, New Zealand and South Africa. 2000 the Five Nations became the Six Nations Championships with Italy joining in the competition. Even the points system has dramatically changed in 1890 a try was 1 point and a conversion 2 points now its 5 points for a try and 2 points for a conversion. My conclusion to rugby is that the history and tradition will grow stronger and stronger over the years, from famous victories to famous trophies for instance the Six Nations Championship Trophy as plenty of tradition and history, the current trophy was presented to the championship winners France in 1993, the sterling silver trophy, designed by James Brent-Ward and made by a team of eight silversmiths is valued at ? 5,000, although this trophy was originally silver inside over the years of celebratory champagne fillings the trophy became corroded and is now plated with 22 carat gold for protection. The trophy has 15 side panels representing the 15 members of the team and three handles to represent the three officials, this tradition will never die. â€Å"In our country, true teams rarely exist . . . social barriers and persona l ambitions have reduced athletes to dissolute cliques or individuals thrown together for mutual profit . . . Yet these rugby players. ith their muddied, cracked bodies, are struggling to hold onto a sense of humanity that we in America have lost and are unlikely to regain. The game may only be to move a ball forward on a dirt field, but the task can be accomplished with an unshackled joy and its memories will be a permanent delight. The women and men who play on that rugby field are more alive than too many of us will ever be. The foolish emptiness we think we perceive in their existence is only our own. † – Victor Cahn (The New York Times in June 1973)